WOOD Magazine.com Online Media Kit
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Home Improvement DIYERS
WOOD subscribers are not only avid woodworkers but they are skilled home improvement enthusiasts.
They can perform a variety of projects themselves instead of hiring a pro. They are emotionally connected to their home and feel it is a reflection of who they are.

WOOD Subscribers

  • 82% are Home Improvement DIYers
  • Subscribers completed approximately 6.4 projects last year and plan to spend an average of $6,065 on home improvements in the 2011.
  • 81% of subscribers read WOOD because it is their #1 source for project plans and ideas

PROJECT

Completed Past 12 Months

Any (Net)

82%

Any Painting/Finishing (Net)

52%

Any Kitchen Remodeling (Net)

40%

Any Windows/Doors (Net)

36%

Any Home Energy Efficiency

28%

Any Interior Lighting

25%

Any Bathroom Remodeling

24%

Any Deck/Porch

17%

Any Flooring

14%


  • 81% plan to do a home improvement/remodeling project in the next 12 months

PROJECT

Plan To Do Next 12 Months

Any Projects Planned

81%

Any Painting/Finishing (Net)

40%

Any Kitchen Remodeling (Net)

32%

Any Windows/Doors (Net)

22%

Any Home Energy Efficiency

18%

Any Bathroom Remodeling

18%

Any Deck/Porch

15%

Any Flooring

13%

Any Interior Lighting

12%

WOOD subscribers are LOYAL and ENGAGED readers:

  • 83% read every issue
  • 1.7 hours = average time reading an issue
  • 87% agree WOOD keeps them up-to-date about products they need
  • 63% are more likely to notice ads in WOOD than other magazines
  • 94% save their issue for future reference
  • 91% read 4 of the last 4 issues
  • Average number of pass along readers per issue: 1 (total readership is 900,000)

MAGAZINES DO NOT READ OR SUBSCRIBE TO

WOOD Subscribers

This Old House

91%

Family Handyman

86%

*Source: 2013 May Readex Research & 2010 Subscriber Study