WOOD subscribers are not only avid woodworkers but they are skilled home improvement enthusiasts.
They can perform a variety of projects themselves instead of hiring a pro. They are emotionally connected to their home and feel it is a reflection of who they are.
- 82% are Home Improvement DIYers
- Subscribers completed approximately 6.4 projects last year and plan to spend an average of $6,065 on home improvements in the 2011.
- 81% of subscribers read WOOD because it is their #1 source for project plans and ideas
PROJECT |
Completed Past 12 Months |
Any (Net) |
82% |
Any Painting/Finishing (Net) |
52% |
Any Kitchen Remodeling (Net) |
40% |
Any Windows/Doors (Net) |
36% |
Any Home Energy Efficiency |
28% |
Any Interior Lighting |
25% |
Any Bathroom Remodeling |
24% |
Any Deck/Porch |
17% |
Any Flooring |
14% |
- 81% plan to do a home improvement/remodeling project in the next 12 months
PROJECT |
Plan To Do Next 12 Months |
Any Projects Planned |
81% |
Any Painting/Finishing (Net) |
40% |
Any Kitchen Remodeling (Net) |
32% |
Any Windows/Doors (Net) |
22% |
Any Home Energy Efficiency |
18% |
Any Bathroom Remodeling |
18% |
Any Deck/Porch |
15% |
Any Flooring |
13% |
Any Interior Lighting |
12% |
- 83% read every issue
- 1.7 hours = average time reading an issue
- 87% agree WOOD keeps them up-to-date about products they need
- 63% are more likely to notice ads in WOOD than other magazines
- 94% save their issue for future reference
- 91% read 4 of the last 4 issues
- Average number of pass along readers per issue: 1 (total readership is 900,000)
MAGAZINES DO NOT READ
OR SUBSCRIBE TO
|
WOOD Subscribers |
This Old House |
91% |
Family Handyman |
86% |
*Source: 2013 May Readex Research & 2010 Subscriber Study |
