WOOD Magazine.com Online Media Kit: Rates and Specs

MEDIA KIT

MARKETING OPPORTUNITIES
Database Marketing
Advertising Effectiveness Research

Rates & Specs:
2007/2008 Publishing Schedule

2008 Schedule ISSUE	AD CLOSE	MATERIALS DUE	ON SALE
February / March	Nov. 13, 2007	Nov. 13, 2007	Jan. 15, 2008
April / May	Jan. 15, 2008	Jan. 15, 2008	Mar. 18, 2008
Best-Ever Outdoor Projects*	Jan. 15, 2008	Jan. 15, 2008	Mar. 18, 2008
Woodworking Projects & Tips**	Jan. 29, 2008	Jan. 29, 2008	April 01, 2008
June / July	Mar. 11, 2008	Mar. 11, 2008	May 13, 2008
America's Best Home Workshops**	Mar. 25, 2008	Mar. 25, 2008	May 27, 2008
September	May 13, 2008	May 13, 2008	July 15, 2008
Best-Ever Router Tips, Tricks & Jigs *	May 27, 2008	May 27, 2008	July 29, 2008
October	June 24, 2008	June 24, 2008	Aug. 26, 2008
Best-Ever Workshops*	July 15, 2008	July 15, 2008	Sept. 16, 2008
November	Aug. 05, 2008	Aug. 05, 2008	Oct. 07, 2008
Best-Ever Woodworking Jigs, Homemade Tools & Shop Organizers	Aug. 26, 2008	Aug. 26, 2008	Oct. 28, 2008
December / January	Sept. 16, 2008	Sept. 16, 2008	Nov. 18, 2008
Best-Ever home shop Ideas*	Oct. 14, 2008	Oct. 14, 2008	Dec. 16, 2008
Dates are subject to change Titles of "Best-Ever" issues are subject to change Part of the "Best-Ever" newsstand series *Special Edition Bookazine

Display Advertising Rates 2008

WOOD DISPLAY ADVERTISING RATES 2008
RATE CARD
WOOD Rate Base: 525,000
	1 Issue	3 Issues	5 Issues	7 Issues	Best Ever Titles	3 Issues Best- Ever Titles	4 Issues Best-Ever Titles
		12%	18%	25%		12%	15%
4-COLOR
Page	$68,664	$60,424	$56,305	$51,498	$12,487	$10,989	$10,614
⅔ Page	54,922	48,332	45,036	41,191	9,987	8,789	8,490
½ Page	48,031	42,268	39,386	36,024	8,732	7,684	7,421
⅓ Page	37,700	33,176	29,442	28,276	6,857	6,034	5,828
¼ Page	28,372	24,967	23,266	21,279	5,159	4,541	4,386
1/6 Page	18,924	16,654	15,518	14,193	3,446	3,032	2,929

BLACK & 1 COLOR
Page	$58,523	$51,500	$47,989	$43,892	$10,635	$9,359	$9,040
⅔ Page	46,753	41,142	38,338	35,065	8,502	7,482	7,227
½ Page	38,080	33,510	31,225	28,559	6,920	6,089	5,882
⅓ Page	26,629	23,424	21,836	19,972	4,839	4,258	4,113
¼ Page	20,123	17,708	16,502	15,092	3,659	3,219	3,110
1/6 Page	13,430	11,818	11,013	10,072	2,443	2,150	2,077

BLACK & WHITE
Page	$48,272	$42,479	$39,583	$36,203	$8,778	$7,724	$7,461
⅔ Page	33,750	29,700	27,675	25,313	6,135	5,399	5,215
½ Page	28,917	25,447	23,712	21,688	5,257	4,626	4,468
⅓ Page	19,544	17,199	16,025	14,658	3,550	3,123	3,017
¼ Page	14,745	12,976	12,091	11,059	2,678	2,357	2,276
1/6 Page	9,873	8,688	8,095	7,405	1,794	1,579	1,525

COVERS
2nd & 3rd	$75,171	$66,150	$61,641	$56,378	$13,662	$12,022	$11,613
4th	81,633	71,837	66,939	61,225	14,843	13,061	12,616

Bleed add 15%. No charge for gutter bleed.

WOOD Direct Response Advertising Rates

WOOD DIRECT RESPONSE ADVERTISING RATES 2007
RATE CARD
WOOD Rate Base: 525,000
	1 Issue	3 Issues	5 Issues	7 Issues	Best Ever Titles	3 Issues Best Ever Titles
		12%	18%	25%		12%
4-COLOR
Page	$57,938	$50,986	$47,509	$43,453	$10,531	$9,267
⅔ Page	45,391	39,944	37,221	34,043	8,451	7,437
½ Page	40,951	36,037	33,580	30,713	7,447	6,554
⅓ Page	32,128	28,272	26,344	24,096	5,836	5,137
¼ Page	24,262	21,350	19,895	18,197	4,415	3,885
1/6 Page	16,179	14,238	13,267	12,135	2,941	2,588
1/12 Page	8,123	7,149	6,661	6,092	1,473	1,296

BLACK & 1 COLOR
Page	$49,693	$43,730	$40,749	$37,270	$9,036	$7,951
⅔ Page	39,517	34,776	32,404	29,638	7,190	6,327
½ Page	32,599	28,686	26,731	24,448	5,922	5,211
⅓ Page	22,524	19,821	18,470	16,894	4,093	3,603
¼ Page	17,066	15,019	13,995	12,800	3,101	2,729
1/6 Page	11,374	10,009	9,327	8,531	2,064	1,816
1/12 Page	5,693	5,010	4,668	4,269	1,038	913

BLACK & WHITE
Page	$41,025	$36,103	$33,641	$30,769	$7,459	$6,563
⅔ Page	28,676	25,235	23,514	21,507	5,211	4,585
½ Page	24,262	21,350	19,895	18,197	4,415	3,885
⅓ Page	16,912	14,883	13,868	12,685	3,073	2,704
¼ Page	13,198	11,614	10,822	9,899	2,397	2,109
1/6 Page	8,554	7,528	7,014	6,415	1,554	1,368
1/12 Page	4,490	3,951	3,682	3,366	821	722

Bleed add 15%. No charge for gutter bleed.