 WOOD Online, comprised of WOODMagazine.com, WOODWorkersCenter.com, WOOD Online Newsletter, and the WOOD Store, prides itself in being both an in-depth woodworking informational resource and an online community.
At WOOD Online woodworkers can reference essential woodworking information, watch instructional woodworking videos, share information on the woodworking forums, post photos and purchase 100s of project plans and articles.
Put your message in front of an active online audience. WOOD subscribers are active online users. 68% use the internet for woodworking. They go to WOODMagazine.com not only for project ideas, tips and techniques, but also to find
information on the latest products. 48% use the internet to research tools and supplies.
The internet is also a valuable way for woodworkers to make their tool and supply purchases. In the past 12 months, WOOD subscribers have spent an average of $398 on internet purchases. As a group they have spent $213,950,000!*
Now you can capitalize on the growing Internet woodworking market by including WOOD Online as part of your overall advertising package.
The provides you with a variety of powerful advertising opportunities:
A channel is one topic specific category of content on WOODMagazine.com. Each channel has subcategories within it. Your channel sponsorship banner and button will have exclusive placement on every page within a specified channel. WOODMagazine.comchannels include:
▫ Tips & Techniques
▫ Project Plans
▫ Tool Advice
▫ Idea Gallery
▫ Materials Guide
▫ Community & Forums (special pricing)
 Price:$5,000 Monthly
Community & Forums $8,000
A 300 x 250 run of site banner ad.
Price:$25/CPM
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Put your brand and products in front of a captivated audience via pre-roll video ads on WOODVision, WOODMagazine.com’s online video library. 44% of WOODMagazine.com users utilize the internet to watch woodworking videos.
The full-motion educational videos on WOODVision support the technique, project and product articles in WOOD Magazine. WOODVision is one of the few free online woodworking video libraries.
Video ads receive exceptionally high click thru rates. Receive exposure thru:
- The pre-roll video ad (on the player window)
- 728 x 90 leave behind video ad (at the bottom of the player)
- 300 x 250 expandable video ad (to the right of the player window)
Utilize the power of video ads to strengthen your online advertising campaign by sponsoring one of the four groups of WOODVision videos. There are four video ad groups to choose from that each include four video categories. Contact your account executive for more information.
Price: $3,000 Monthly
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 Do you have an educational video? WOOD Vision’s Partner Videos are an excellent way to brand your name and products while educating users.
▫ 5-7 minute videos
▫ Each partner video will open with “Brought you by”and your logo.
Price: $2,500 Monthly
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Here is your opportunity to have a slideshow dedicated to your brand and products. Provide us with the content and we will do the rest.
▫ 12 photos with text description for each slide. The final slide can be an ad.
Price: $2,500 Monthly
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Give us the creative and the copy and we will generate leads and build excitement for your brand and products through your own sweepstakes.
Price: $1,250 Monthly plus prize (minimum of $500 value)
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Do you have a sweepstakes, contest or special offer that you would like to promote? This is the perfect place to do it. You will receive an image and a link to your website.
Price: $750 Monthly
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The WOOD Online Newsletter is sent on the 1st and 15th of every month (excluding summer months) to 112,000 opted in subscribers. Readers look to the WOOD Online Newsletter for tips and techniques, events, new WOODMagazine content, events and more. Be the exclusive sponsor of a newsletter that has one of the highest open rates in the industry. Sponsors receive a 300 x 250 banner.
Price: $1,000
Click here to visit WOOD Online: www.woodmagazine.com
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The NEW WOODMagazine.com offers six ad packages that will: build awareness, generate leads, increase your site traffic, build excitement for your brand and products and much more.These online packages were strategically created to give you exposure throughout the site and meet all of your advertising and marketing objectives.
BRANDING PACKAGES |
PACKAGE A
▫ Channel Sponsorship
▫ Advertising Slideshow
▫ Medium Rectangle–100, 000 impressions
Charter Package Price: $18,750 for 5 months |
PACKAGE B
▫ Channel Sponsorship
Charter Package Price: $12,500 for 5 months |
DIRECT RESPONSE PACKAGES |
PACKAGE A
▫ Custom Sweepstakes
▫ Medium Rectagle–50,000 impressions
▫ 2 Email Newsletter Sponsorships
Charter Package Price: $4,000 for 8 months |
PACKAGE B
▫ Custom Sweepstakes
▫ Medium Rectagle–50,000 impressions
Charter Package Price: $2,500 for 8 months |
INTEGRATED NEW PRODUCT PACKAGES |
PACKAGE A
▫Channel Sponsorship–3 months
▫Custom Sweepstakes–8 weeks
▫Advertiser Slideshow–3 months
Charter Package Price: $18,750 |
PACKAGE B
▫ Channel Sponsorship
▫ Advertiser Slideshow
Charter Package Price: $10,000 for 3 months |
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CHANNEL SPONSORSHIP
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