WOOD Magazine.com Online Media Kit
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WOOD Online®
Your #1 Online Tool For Success

WOODMagazine.com is the leading destination for a vibrant community of woodworkers. The WOOD brand flourishes online where we provide extensive resources for the woodworking enthusiast.

WOOD subscribers are active online users. 92% use the internet to augment their woodworking experience. They go to WOODMagazine.com not only for project ideas, tips and techniques. They also visit WOODMagazine.com to find information on the latest products. 43% use WOODMagazine.com to research new tools and accessories.

WOODMagazine.com can provide an engaged audience for your brand online. Online visitors have spent on average $1,243 on woodworking purchases, spending $395 of that online! 55% of them plan to purchase woodworking tools and supplies online this year.

You can influence these top prospects with a variety of powerful advertising opportunities:

* (Source: 2011 Economic Online Survey)


(300 x 250) Banner

(728 x 90) Banner



Channel Home pageA channel is one topic specific category of content on
WOODMagazine.com. Each channel has subcategories
within it. Your channel sponsorship will have exclusive
placement on the home page within a specified channel.

Includes Leaderboard and Medium Rectangle banner ads

WOODMagazine.com channels include:
▫ Community
▫ Forums
▫ Photo Gallery (Square ONLY)
▫ Tips & Techniques
▫ Woodworking Plans
▫ Tool Advice
▫ Materials Guide



Custom SweepstakesProvide us with the creative and copy and we will generate leads and build excitement for your brand and products through your own sweepstakes.

Prize package must have a minimum value of $500






Promo Page Do you have a sweepstakes, contest or special offer that you would like to promote?

This is the perfect place to do it. You will receive an image and a link to your website.





Photo GalleryTargeted 300 x 250 ad in the Photo Gallery channel.

You can also sponsor a Photo Gallery Channel which includes a clickable logo and a mention in the opening copy.





Pre-roll videoPosition your brand and products in front of a captivated audience via pre-roll video ads on WOODCuts, WOODMagazine.com’s free online video library from the editors of WOOD Magazine.

▫ The pre-roll video ad (on the player)
▫ 728 x 90 leave behind ad (under the player)
▫ 300 x 250 expandable video ad (to the right of the player)



Video Categories within WOODCuts include:
  • Bandsaw Tips & Techniques
  • Basic-Built
  • Current WOOD Issue
  • Featured Craftsman
  • Featured WOOD Projects
  • Finishing Tips & Techniques
  • Furniture Case & Construction
  • Hand-Tool Tips & Techniques
  • Jigs
  • Joinery
  • Power Tool Tips & Techniques
  • Project Design
  • Router Tips & Techniques
  • Tablesaw Tips & Techniques
  • Tool Test & Demo
  • Veneering
  • Woodturning




A one stop destination for consumers to watch product demonstrations of the top tools in the market. The best spokesperson for your products is you!

Take advantage of this online opportunity to inform and educate the WOODMagazine.com audience on your products best features.





Heighten your viewer’s video experience and e-Commerce potential by including clickable banner ads on the video page.



custom microsite Have a new product that you want to introduce to WOOD readers?

WOOD can develop a microsite that is devoted to just your products. This site within the WOOD website gives readers an extended look at what you are advertising.

Your mini site can include:
▫ How-to graphics
▫ Demonstration or Advertising Video
▫ Articles on related features
▫ Tips and techniques



Contact your WOOD Sales Representative for more information.



newsletter The WOOD Online Newsletter is sent out weekly to 96,000 opted in subscribers. Readers look to the WOOD Online Newsletter for free plans, tips and techniques, events, new WOOD Magazine content, events and more.

Themed newsletters highlight a specific topic in woodworking. Advertisers can tie their ad to relevant content provided by our WOOD editors.

WOOD Online Newsletter Sponsor:
Sponsor a newsletter with one of the highest open rates in the industry. Sponsors receive a 300 x250 banner.

WOOD Online Newsletter Mention:
Drive users to your website for sales and promotion.
▫ 90 x 90 image with a title
▫ Headline text that is 50 characters with spaces
▫ Descriptive text that is 200 characters with spaces
▫ a single click through URL 



NEW! WOOD can create and deliver a custom content email providing in-depth product information to our opt-in list of 65,000+ subscribers. Our WOOD list is closely maintained to eliminate duplicates.

Email blasts create the opportunity to make a personal connection with internet consumers and speak to them directly in an uncluttered environment. WOOD will include custom content related to your product.

Find new customers and generate online commerce in a cost effective manner delivered by WOOD’s trusted editorial team.

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