Meredith's Database is the largest is the largest domestic database among U.S. media companies. It includes 8 out of 10 home-owning households in America.

Precision Targeting:

• More than 2,000 data points available, with an average of 300 per person
• Proprietary life stage clusters assigned to each record–from new homeowners to empty nesters

Capabilities Include:

• Data Licensing-Use Meredith data to enhance your customer files and improve response
• Custom Data Collection-Leverage Meredith's brands/consumers to capture the data you need
• Meredith Profiling-Understand the lifestyles and passions of your customer groups
• Predictive Modeling-Target a universe of responsive prospects using "best-in-class" statistical methods
• List Segmentation-Use our geo-targeting system to link targeted consumers to your retail locations or dealers

A sample of the 33 marketing niches available through the Meredith Database:

• Woodworking Enthusiasts
• DIY Enthusiasts
• Decorating and Remodeling Enthusiasts
• New Home Owners
• Investors
• Elite HHI $100K+
• Living Young at 50+
• Technology/Electronics Users
• Internet Users